TECHMARK

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purpose of understanding and optimize web usage. The focus of web analytics is to understand the users of a site, their behavior, and activities generate valuable marketing intelligence and provides - Performance measures of the website against target. Insight on user behaviors and needs, and how the site meets those needs. Optimization ability to make modifications to improve the website based on the results. Web Analytics tool An average web analytics tool offers hundreds of metrics. All of them are interesting but only a few would be useful for measuring the website performance. focus on what is important to get meaningful insights on your website, and start your web analytics initiative by defining realistic and measurable objectives for your site. In order to identify the users , web analytics tools need to report on user sessions (also referred to as visits ) . there are...

 Google Adwords is a marketplace where companies pay to have their website ranked right with the top organic search results,based on keywords.   The basic gist is,you select to promote your brand based on keywords . A keyword is a word or phrase the user searches for, who then sees your ad. Yours ads will only show up for the keywords you pick. Google counts the clicks on your ads and charges you for each click. They also count impressions, wich is simply the number , that tells you how often your ad has already been shown when the user search for that keyword. Steps to create a Google Adwords account Step1: select your campaign type and name . step2: choose the geographical location where you'd like to ad show. step3:Choose your bid strategy and set your daily budget step4:create your first ad group and write your first ad. More people click on ads when the headline includes the keyword they're searching on. so use your keywords in your headline when you can. ...

Social media today is essentially word of mouth marketing. getting people to connect with you online in the social arena help spread the word about what your company is and what are your products and service. SEO and Social media For many teams, there are different sets of people who work on SEO  and social media separately;however,this scenario is changing lately. The two may still officially belong to separate teams , but social media marketers will need to be more informed on the SEO strategists agenda, so that the SEO strategy can go hand-in-hand with promotion . SEO strategists too need to know how to work with social media marketers in order to receive the social signals it needs to make sure their company ranks high in search. here are the basics 5 steps to start social media marketing; step1: Choose your social networks step2: Fill your profiles completely remembering to load in keyword step3: Pick your posting strategy - how often when and what type of co...

CRO stands for conversion rate optimization. Conversion rate is the e-commerce , as it reveals the percentage of the ste total traffic completing a specific goal. the higher the conversion rate,the better.whatever may be ultimate goal of your website, a conversion is the successful completion of that action. CRO is the process of optimizing the site to increase the likelihood that visitor will complete a specific action. here there are few common types of conversion:Calling a business,registering on the site,submitting a form(ex:contact us,etc) Conversion rate=Conversion rate = (conversions / total visitors) * 100% Conversion rate is the key metric in e-commerce, as it reveals the percentage of the site's total traffic completing a specific goal. the higher the conversion rate, the better. What is CRO?   Conversion rate optimization is a structured and systemetic approach to improving the performance of the website . CRO is used for copy optimization, online surveys, and ...

  Content marketing is the strategy marketing approach focused on creating and distributing valuable, relevant,and consistent content to attract and retain a clearly defined audience. it ultimate aiims to drive profitable customer action.   Content marketing is an umbrella term covering a set of strategies ,techniques and tactics to fulfil business and customer goals by using the most relevant content to serve,attract,convert,retain,and engage customers. content uses blogs,podcasts,videos,and social media sites as a vehicle. Goals of content marketing *Brand awarness *Lead generetion *Engagement *Sales *Up selling and Cross selling  

Pay Per Click, commonly known as PPC,refers to a model of internet marketting in which advertisers pay a fee each time one of the ads is clicked. Pay-per-click is calculated by dividing the advertisement.the basic formula is- PPC = Advertising cost / Ads clicked Essentially,PPC is a way of buying visits to your site, rather than attempting to earn visits origanically. Search Engine Advertising Search engine advertising is one of the most popular forms of PPC. it allows advertiser to bid for an ad placement in a search engine's sponsored links when someone searches a keyword that its related to their business offering. Advantage of PPC marketing The unique advantage of PPC marketting is that the ad network used to manage PPC campaign's don't just reward the highest bidders for that ad space, rather they reward the highest quality ads. Ads are rewarded for good performance . The better the ad, the greater the click through rates and lower the costs. Many ...

SEO stands for search engine optimization. It is the process of getting traffic from the free,organic,editorial,or natural search result on the search engines.Simply puts,it's name given to the activity that attempt to improve search engine rankings.in many respects ,it simply quality control for website. SEO may targets different kinds of search including image search,local search,video search,and news search engine .Employing a sound SEO stategy will help you position of website properly to be found at the most critical points in the buying process or when people need your site. Search Engine Crawlers The leading searcch engines ,such as google,bing and yahoo ,etc use crawlers to find the pages for algorithm search result.pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Search engine crawlers may look at a number of different factors when crawling site .not every page is indexed by the search e...