Google Adwords

 Google Adwords is a marketplace where companies pay to have their website ranked right with the top organic search results,based on keywords.
 
The basic gist is,you select to promote your brand based on keywords . A keyword is a word or phrase the user searches for, who then sees your ad. Yours ads will only show up for the keywords you pick.

Google counts the clicks on your ads and charges you for each click. They also count impressions, wich is simply the number , that tells you how often your ad has already been shown when the user search for that keyword.

Steps to create a Google Adwords account

Step1: select your campaign type and name .

step2: choose the geographical location where you'd like to ad show.

step3:Choose your bid strategy and set your daily budget

step4:create your first ad group and write your first ad. More people click on ads when the headline includes the keyword they're searching on. so use your keywords in your headline when you can.

step5:Insert your keyword into the keyword field in your account . paste in your keywords. Start with just one set , and add plus sign (+),brackets([]),and quotes(" ") to see precisely how many searches of each type you'll get.

step6:set cost-per-click(cpc) and set your maximum price per click(ppc).

step7: enter your billing information
 

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