Content marketing

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  Content marketing is the strategy marketing approach focused on creating and distributing valuable, relevant,and consistent content to attract and retain a clearly defined audience. it ultimate aiims to drive profitable customer action.

  Content marketing is an umbrella term covering a set of strategies
,techniques and tactics to fulfil business and customer goals by using the most relevant content to serve,attract,convert,retain,and engage customers. content uses blogs,podcasts,videos,and social media sites as a vehicle.

Goals of content marketing

*Brand awarness
*Lead generetion
*Engagement
*Sales
*Up selling and Cross selling


  

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