Web Analytics
Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purpose of understanding and optimize web usage.
The focus of web analytics is to understand the users of a site, their behavior, and activities generate valuable marketing intelligence and provides -
Performance measures of the website against target.
Insight on user behaviors and needs, and how the site meets those needs.
Optimization ability to make modifications to improve the website based on the results.
Web Analytics tool
An average web analytics tool offers hundreds of metrics. All of them are interesting but only a few would be useful for measuring the website performance. focus on what is important to get meaningful insights on your website, and start your web analytics initiative by defining realistic and measurable objectives for your site.
In order to identify the users , web analytics tools need to report on user sessions (also referred to as visits ) . there are different users such as IP address,user agent and IP address combination and cookies.
Performance measures of the website against target.
Insight on user behaviors and needs, and how the site meets those needs.
Optimization ability to make modifications to improve the website based on the results.
Web Analytics tool
An average web analytics tool offers hundreds of metrics. All of them are interesting but only a few would be useful for measuring the website performance. focus on what is important to get meaningful insights on your website, and start your web analytics initiative by defining realistic and measurable objectives for your site.
In order to identify the users , web analytics tools need to report on user sessions (also referred to as visits ) . there are different users such as IP address,user agent and IP address combination and cookies.
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