Pay Per Click

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Pay Per Click, commonly known as PPC,refers to a model of internet marketting in which advertisers pay a fee each time one of the ads is clicked. Pay-per-click is calculated by dividing the advertisement.the basic formula is-

 PPC = Advertising cost / Ads clicked
Essentially,PPC is a way of buying visits to your site, rather than attempting to earn visits origanically.

 Search Engine Advertising
Search engine advertising is one of the most popular forms of PPC. it allows advertiser to bid for an ad placement in a search engine's sponsored links when someone searches a keyword that its related to their business offering.


Advantage of PPC marketing

 The unique advantage of PPC marketting is that the ad network used to manage PPC campaign's don't just reward the highest bidders for that ad space, rather they reward the highest quality ads.

 Ads are rewarded for good performance .

 The better the ad, the greater the click through rates and lower the costs.

 Many Marketers choose to use Google AdWords to manage their PPC campaigns. the adwords platform enable business to create ads that apper on Google search engine and onther platform.

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